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November 26 2013


Analytics Tools in 2013

I'm going to cut right to the chase, in this article I have listed out a few of the best mobile app analytics tools of 2013. If you don't already know what mobile app analytics are and how they can be beneficial for any app developer then this article might not help you as much as I would want it to. But if you already know of how app analytics can help you improve your app then read on:-

1. Apsalar- This is a great free app analytics tool which can help you a lot as far as finding out what your target audience is looking for is concerned. What's more, you have the ability to track various mobile app campaigns on the same dashboard. You can also track revenue and conversion funnels. There is also a very interesting audience segmentation tool. Basically, you will never get tired of using this app.

2. CrashAnalytics- This might not sound like an ideal name for an app analytics tool, but when you understand what it does you will find the name to be more than apt. This tool basically focuses on tracking any crashes that occur on your application and can also help developers as far as troubleshooting problems is concerned.

3. Appsee- This tool offers more features than almost any other app analytics tool available today. Apart from that, this tool has a unique feature which allows you to record sessions of certain users for playback at a later time. This way, you get to know exactly what users are doing on your app. You can even set a filter which helps you pick out the sessions you are looking for instead of having to go through countless recordings. You can also filter the type of sessions you would like recorded and the number of recordings.

4. Applicasa- This mobile analytics tool offers developers with a variety of analytic solutions which are tailored for games. You can measure various things such as game engagement, in-app purchases, revenues and conversion rates using this tool. And the best part is this tool is free to use as long as you have less than 1,000 Average Daily Active Users.

5. Countly- This is one of the few open source SDK tools available today. It has a large variety of different features and also provides real time updates. This tool is mostly focused on providing you information about why you are not being able to retain customers and how you can change this. The only problem with this tool is that you will have to pay if you want to access all its features.

There you go five great tools that can help you increase the popularity of your app in no time. So what are you waiting for? Choose one and get started today.

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